It was early in the 1800s and the American Frontier was steadily creeping across the Midwest. Towns would seem to appear out of thin air along the trail to the west and each had to accommodate the weary travelers that passed through them in droves.
Each town came standard with a saloon and a hostel. In the early days of saloons, the stock of beer that the bartender kept was difficult to refrigerate and so often times there was no choice but to serve lukewarm or hot beer. This as you can imagine was not good for business and so the bartenders of america had to come up with innovative ways to keep their businesses afloat.
Luckily, and strangely, many bartenders came from a lineage of well educated scholars and were well established scientists. They soon began to form societies of bartenders and those societies joined together to form even larger societies, and so on until every bartender in America was a member of the Society Of Scholarly Shopkeepers or S.S.S. (they also had an affinity for rattlesnakes and rattlesnake themed acronyms).
This society was kept secret from the rest of the world and it encouraged its members to play the role of a lowly, uneducated, pioneer who haphazardly ran a dingy old saloon. Of course being a member didn't just grant you access to the Annual Show of Publicians (A.S.P.); it also encouraged you to weigh in on the solution to the worst epidemic in saloon keeping history: warm beer.
Many would come from far and wide to the headquarters of the S.S.S. to present their inventions and solutions. Working tirelessly, they tried idea after idea until finally they came up with their masterpiece: a cutting edge insulated synthetic cooling machine (now known as a refrigerator).